TGI Fridays Matzah Sandwich
December 21, 2010
The battle for breakfast supremacy entered a new phase with the introduction of T.G.I. Friday’s Matzah Morning Sandwich. The rival to McDonald’s Egg McMuffin caught the industry off guard, causing an epicurean buzz in the morning rush-hour commute.
The addition of the Friday’s fat-free Matzah Sandwich is consistent with their image makeover, following the restaurant’s’ purchase by Streit’s Matzos Co. of New York City.
The M is for ‘MATZAH’, not ‘MMMMM’ Good
The chain’s new owner believes their unleavened sandwiches will set them apart from the competition. “We know our competition and we just want to be different.”
And different they are! What began as a limited 8-day Passover experiment in rural test markets is now projected to blossom into bountiful food sales.
However, the road to profitability is becoming increasingly crowded with a host of contenders. As of this writing, Burger King is preparing to offer up its’ ‘Whopping Stack of Matzah’ just as McDonalds is about to debut its new McMatzah and McMatzah Mit Cheese.
In the coming weeks, American consumers can look forward to television commercials tied to the theme “Only Wendy’s Has Your Treif”. The company hopes to expose 100% of adults to its new breakfast promotion, while also introducing chalav yisrael milkshakes to a whole new market.
“There will always be room for 1 more matzah sandwich”, said a spokesperson for Wendy’s as the restaurant chain embarked on its’ most ambitious advertising effort to date: a two-month-media blitz called “Where’s the Chumaitz?”
